five years ago "google" didn't mean very much.
"Both programs soon ran into controversy from copyright holders, however. In a note on its blog just before midnight on Thursday, Google said it has been talking with publishers, publishing industry organizations, and authors about both the Google Print Publisher Program and Google Print Library Project."
now it's both a verb and a living entity, writing blogs and calling people up.
i used to love google. now it's starting to scare me. but if it knocked on my door i'd probably invite it in for tea.